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When to Choose OTAs Over Hotel Direct Reservations

Revenue Hub

The first reason why it may not be entirely beneficial for hotels to prioritize direct bookings over online travel agencies (OTAs) is that OTAs can provide the visibility needed, especially when it’s most crucial. Hotel A converts 100 reservations, while Hotel B generates 300 reservations on booking.com’s platform.

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Hotel Reservation System: Their Significance and Impact on Your Business

Hotelogix

A hotel reservation system is far more than a booking tool.   As technology continues to reshape the hospitality landscape, the importance of an effective reservation system cannot be overstated—it's the key to unlocking efficiency and excellence in modern hotel management.

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Predefined versus dynamic budgets: the advantages of blastness always-on campaigns

Hotel Owner

During the current era, the search for information and accommodation bookings predominantly occurs online. According to a study on Blastness hotels, 50% of direct bookings result from online advertising activities. While the traditional approach involves using a predefined budget, it is not the optimal solution.

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What are Google’s Organic Hotel Booking Links?

Revenue Hub

In March 2021, the search engine Giant Google introduced organic booking links to help hoteliers connect with potential guests directly through their search results. By providing prices and availability, hotels now can appear in the hotel booking module for free, along with paid hotel ads.

Book 99
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How To Promote Direct Hotel Bookings – A Concise Guide

InnQuest

As time progresses, direct bookings are becoming an integral part of every hotel’s distribution mix. After all, paying hefty commissions for third-party bookings isn’t the most desirable way to handle business. Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business.

Book 217
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How Google Ads Integration Elevates Your Direct Booking Strategy

Revenue Hub

In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Connecting a Central Reservations System (CRS) with Google ads works as a force multiplier for marketing campaigns.

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The Ultimate 2023 Budget Guide for Hospitality

Revenue Hub

Beginning in the spring , we saw leisure demand surpass pre-pandemic levels globally with some markets reporting record-high reservation rates. With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs? Subscribe to our weekly newsletter and stay up to date.