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How Hotel Market Segmentation Enhances Business Success

Revenue Hub

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. Group The group segment refers to guests traveling in a group that has blocked several rooms in advance at a special rate.

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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

NB: This is an article from Agilysys Subscribe to our weekly newsletter and stay up to date At the heart of this approach is achieving a level of personalization triggered by preferences and other rich insights captured before a guest’s arrival, while on-site and after the guest returns home.

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Strategies for Ancillary Revenue Success in Hotels

Revenue Hub

NB: This is an article from eZee Absolute Curious about how you can tap into this for your hotel? Such revenue can come from various sources, including: Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue.

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How to Optimize the Distribution Mix

Revenue Hub

NB: This is an article from Demand Calendar However, no one-size-fits-all answer exists, as each hotel must consider its specific situation and goals. Still, it is one of the most critical decisions hoteliers can make to improve profitability and boost reservations. Distribution is complex and will not be uniform for all structures.

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Exploring the world of guest services: from definitions to job descriptions

Les Roches

Catering to the needs of guests and ensuring their satisfaction is a fundamental aspect of running a successful hospitality business and achieving customer excellence. In this article, we delve into the world of guest services, exploring what they are, their significance and how they differ from customer service in the hospitality industry.

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Identifying Ancillary Revenues and Driving Additional Revenues

Revenue Hub

NB: This is an article from RealTime Reservation. Ask the team if this space could generate revenues by offering food & beverage delivery such as picnic baskets or special occasion dinners, celebrations outside of catering, identifying communal workspace, or promoting outside guest passes to the local community.

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Understand your Guest and Capture Revenue Beyond the Room

Revenue Hub

NB: This is an article from Agilysis While revenue per available room (RevPAR) has been the most common metric to hotels in the past, today they are finding revenue per available guest (RevPAG) to be even more important. Guests are far more likely to accept an offer or react to a notification if it is catered to their specific interests.