4 Key Data Points A/B Testing Reveals
BizBash
OCTOBER 31, 2017
For example, in 2012, a Microsoft employee working on Bing came up with an idea for how to display ad headlines. Unfortunately, the idea was pushed to the bottom of the priority list by program managers working on the project. A/B testing is a crucial element in any startup foundation. Even the big dogs on the block use it.
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