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The “Golden Circle” of Revenue Management

eHotelier

Effective revenue management is driven by a clear sense of purpose. It's about understanding not just how to optimize prices and manage inventory, but why these actions matter in a larger context — a context that includes genuine customer satisfaction and enduring business success.

Pricing 246
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The shift from room-centric to guest-centric revenue management

eHotelier

The journey towards a guest-centric revenue management approach is multifaceted, involving a shift in strategies and a transformation in the tools and mindsets of those who implement them.

Pricing 290
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Transform your hotel’s revenue in two years or less with this guide to revenue management

eHotelier

Managing a profitable hotel requires a careful eye on your inventory. You don’t want to sell your rooms too early at reduced rates because such spillage can drain your revenue. However, spoilage, overbooking, and overselling can also wreck your profits.

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From spreadsheets to AI: the new era of Revenue Management

eHotelier

Today, Artificial Intelligence (AI) is to modern revenue management what Excel was to the discipline in its nascent stages.

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“Real” revenue management can double or triple high season rates

eHotelier

Revenue management may be one of the most misunderstood elements of hotel revenue. Real revenue management is a systematic approach to profitability.

Pricing 279
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Market segmentation essential for total revenue management

eHotelier

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.

Marketing 306
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Must-follow revenue management metrics in hospitality

MEWS

New revenue management metrics Technology has changed not only what’s possible, but what’s measurable. A new generation of hospitality metrics has emerged and revenue managers who adapt fast stand to see the biggest rewards. So, what are these new metrics exactly?

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