Revenue Hub

APRIL 22, 2024

As you read this, you’re likely content with your hotel marketing and distribution strategy. Defining the opportunity for hotel metasearch Hotel metasearch channels like Google Hotel Ads and Tripadvisor capture customers as they move down the travel booking funnel. An 11 to 1 return on investment.

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Revenue Hub

MARCH 13, 2024

Since we shared our “ Hotelier’s Guide to Metasearch Advertising ” last year, the channel’s performance has continued to go from strength to strength. This surge in success really highlights why metasearch must be an indispensable part of your hotel’s marketing strategy.

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Revenue Hub

APRIL 25, 2024

For over 20 years, hotels have been competing with OTA’s for direct bookings. NB: This is an article from gcommerce Subscribe to our weekly newsletter and stay up to date As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels and OTAs to win customers.

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Revenue Hub

MARCH 22, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line.

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Revenue Hub

APRIL 24, 2024

“Optimising presence in metasearch engines” is the desire of all hotels, which in layman’s language translates into a twofold desire: to increase sales generated from metasearch targets and increase profitability by reducing costs… in other words, to make the channel more efficient. Transparent access to data.

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Revenue Hub

FEBRUARY 16, 2024

In today’s world of travel, where every trip kicks off with a simple tap on a mobile screen, think of metasearch engines as your hotel’s digital guide. But what about your hotel? According to PhocusWire, 45% of global unique visitors in travel come from metasearch engines, exceeding OTAs in the US.

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Revenue Hub

FEBRUARY 14, 2024

In a move that is set to reshape the metasearch landscape, Google has announced the removal of commission-based bidding models. It removes a staple of the hotel industry’s digital marketing tools. This blog covers how recent changes affect hotels. What is commission bidding? You might be using this model unknowingly.

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Revenue Hub

FEBRUARY 28, 2024

Google are saying goodbye to their commission-based bidding models for metasearch advertising. Many vendors will now be asking hotels to pay ad spend upfront. In the new scenario, hotels are required to pay for advertising up front. The good old days when you only paid after a guest’s stay are over.

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eHotelier

AUGUST 30, 2023

Global technology and services leader for the hospitality industry, Cendyn, continues its legacy of innovation with strategic acquisition of WIHP, a trailblazer in hotel metasearch services and technology.

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InnQuest

JANUARY 23, 2023

Customers nowadays trust big names like Expedia, Booking.com, or Hotels.com more than an actual hotel website. Direct bookings are reservations made directly with the hotel rather than through a third-party online travel agency (OTA). Direct bookings can be made through the hotel’s website, by phone, or in person at the hotel.

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Revenue Hub

MAY 9, 2023

Let’s first understand how metasearch websites are different from OTAs. Difference between Metasearch websites and OTAs Metasearch platforms offer a comprehensive compilation of hotel rates from multiple booking channels, such as hotel websites, wholesalers, and OTAs. How can hotels drive bookings from Metasearch?

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MEWS

AUGUST 2, 2023

In today's hotel industry, maximizing direct bookings is critical to increasing revenue and reducing dependence on third-party booking channels like OTAs. One of the most powerful channels for achieving this goal is Google Hotel Ads (GHA): with nearly 70% of the market share, it is the most used metasearch.

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Revenue Hub

AUGUST 29, 2023

Trivago is a hotel metasearch engine aggregating data from multiple online distribution channels to enable price comparison in one place. Currently, only independent hotels that do not have active campaigns on Trivago can participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too.

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Revenue Hub

MARCH 2, 2023

Hotels everywhere are battling for direct bookings. The best way to increase direct bookings is to pair metasearch with your existing multichannel campaigns to increase visibility. Here’s everything you need to know about metasearch. What is metasearch and where does it fit in my marketing strategy?

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Revenue Hub

FEBRUARY 8, 2023

Since its inception a decade ago, metasearch has become an important source of revenue for the direct hotel channel. 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019. 2022 ended with 20% more bookings coming from metasearch than in 2021 and 41% more than in 2019.

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EHL Insights

APRIL 3, 2024

The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable.

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Revenue Hub

MAY 14, 2024

Here we give you other tools and KPIs to deepen the analysis of your hotel website’s performance. Very useful for the loyalty of your existing customers, for example, to encourage them to return to your hotel. You can work on this by contacting sites or the hotel press, by collecting reviews, and by taking care of your e-reputation.

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eZee Absolute

FEBRUARY 15, 2024

Ever felt like your charming hotel is hidden in the digital jungle, lost amongst a million other options online? That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. But what about your hotel? But bookings just don’t quite roar the way you’d like them to.

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Hospitality Net

APRIL 5, 2024

The hotel distribution channel landscape is undergoing a seismic shift. Online travel agencies (OTAs) that once leveled the playing field for independent properties now dominate, their economic muscle squeezing hotel margins. Metasearch engines commoditize the search experience, making standalone properties indistinguishable.

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Revenue Hub

FEBRUARY 28, 2023

Over the last year, we’ve seen huge revenge travel peaks, during which time metasearch – rich in high intent guests who are looking for hotels on specific dates – has seen huge growth as a channel continuing to be a golden opportunity for hotels. Margins continue to get smaller and smaller for hotels.

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SiteMinder

APRIL 10, 2024

Encompassing hotels, restaurants, and other leisure investments, Shanti Hospitality spans four continents with a truly global team contributing to its ongoing success. Our hotel is located in the heart of New Town, which is a UNESCO heritage area.

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Revenue Hub

FEBRUARY 16, 2023

Last week, in “Hotel Marketing in a Down Economy,” we shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. Do not lose sight of what makes your hotel special! But first, a really important reminder.

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Revenue Hub

NOVEMBER 17, 2022

The foundation of any hotel sales and revenue strategy lies in its distribution channels. A distribution channel is simply any forum or platform that a hotel uses to advertise and sell its rooms. This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs.

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Revenue Hub

MARCH 22, 2024

The role of channel managers in hotels has rapidly evolved in recent times with the explosion of digital channels and the rising complexities of managing integrated hotel distribution. Read the full article at RateGain The post The Evolving Role of a Hotel Channel Manager appeared first on Revenue Hub.

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Hospitality Net

JUNE 23, 2023

Metasearch engines like Google dominate the online travel market. Hotels need to optimize their strategy to remain competitive in this volatile, real time advertising space.

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Revenue Hub

MARCH 22, 2023

NB: This is an article from RateGain A proficient channel manager can facilitate you in efficiently allocating your inventory to diverse online travel agencies, direct booking engines, and metasearch engines, thereby expanding your outreach and maximizing your revenue. How can a hotel channel manager be used to unlock new revenue daily?

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Revenue Hub

MARCH 22, 2023

Before jumping into concrete tactics for capturing more direct sales, let’s review trends and the most common booking channels, including metasearch engines, online travel agencies, and a property’s website. Three of the largest booking sources for lodging businesses are online travel agencies, metasearch engines , and your direct website.

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Revenue Hub

MARCH 14, 2024

Hotel booking apps are now a dominant source of bookings for accommodation providers, with travellers booking their trips online more often than not. billion in 2023, booking apps are where the money is – as well as your own hotel website. billion in 2023, booking apps are where the money is – as well as your own hotel website.

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Revenue Hub

JANUARY 23, 2024

Hotel eCommerce refers to commercial transactions that are conducted electronically over the Internet. In the hotel industry, we typically talk about hotel booking engines rather than eCommerce, but if you sell your services online, it’s technically eCommerce. Are you meeting their needs?

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Revenue Hub

JANUARY 26, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTA) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. The impact on Metasearch is even more stark, more than doubling from $0.21 from $0.16

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Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature.

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InnQuest

OCTOBER 5, 2022

Hoteliers across the globe understand this and are now focusing on how to get more direct hotel bookings for their business. . Small-size B&Bs and independent hotels that cannot afford to market their brands at such a massive bandwidth are sure to benefit from this option. Direct Bookings: Overview & Benefits.

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Revenue Hub

JULY 27, 2023

Trivago Book & Go, also known as Trivago Express Booking, is an interface that allows a user to book a hotel room with a hotel or OTA without leaving the Trivago website. As Expedia Group’s main metasearch engine , Trivago doesn’t take hotel bookings – it instead collates hotel booking options from around the web.

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Revenue Hub

JANUARY 31, 2024

The new Net CPA on Consumption model is a good improvement by trivago in line with what many hotels are looking for: visibility and reservations with a guaranteed return. Read more articles from mirai The post Trivago Introduces its New Net CPA on Consumption appeared first on Revenue Hub.

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Revenue Hub

NOVEMBER 2, 2023

Yes, the travel booking app Hopper is legit for hotels. Hopper reviews are important because the online reputation and subsequent perception of your hotel have a huge effect on your ability to attract guests and the rates you charge those guests. Hopper hotel reviews: Is it reliable? star iOS App Store rating proves.

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Revenue Hub

JUNE 2, 2023

In March 2021, Google launched Hotel Free Booking Links (FBL) as part of its metasearch product, in addition to Google Hotel Ads (GHA). NB: This is an article from guestcentric Since then, thousands of hotels have listed their properties to increase brand visibility and boost direct reservations.

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InnQuest

JULY 29, 2022

The transformation brought about by the digital era has modernized and refined the hotel industry landscape and factors contributing to its growth to a large extent. As a result, new, improved and effecti ve hotel growth strategies have come into play to attract customers, increase occupancy and maximize revenue. – Conclusion.

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