Menu Engineering: The Secret to Maximum Profitability
Modern Restaurant Management
JUNE 21, 2023
When introducing new menu items to a menu category, they must be priced at the average profit from that menu category + the recipe cost of goods sold (COGS), and then rounded off to the next half dollar. Round up to the next half dollar and the menu price should be set at $12.50 to ensure you haven’t compromised profitability.
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