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What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

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Hospitality training: Courses and programs for hotels

SiteMinder

Hospitality training is a comprehensive educational and practical program designed to equip individuals with the necessary skills, knowledge, and competencies required to excel in the hospitality industry. This training covers a wide range of areas including customer service, communication, problem-solving, and operational management.

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Uncover The Top Required Skills for Successful Event Management

Les Roches

Communication skills Communication plays a pivotal role in e­vent coordination as you will have to work on helping many different parties work well together. Clear and timely communication helps pre­vent misunderstandings, promotes collaboration and ke­eps everyone­ aligned with the eve­nt’s objectives.

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AHLA names 2023 officers, board, executive committee

Hotel Business

“I am excited to build upon AHLA’s strong legacy of success on behalf of our industry and eager to work with my fellow board members to help AHLA accomplish the many important objectives in its strategic plan, including growing the hospitality workforce, achieving advocacy wins and highlighting hotels’ leadership on sustainability and diversity.”

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How do you become a Director of Business Operations?

Les Roches

A Director of Business Operations is one of the most senior and important positions in business management and a great career option for those looking to take on more strategic responsibility in running a successful company. Become a leader with a Master’s in Hospitality Management. Think you might have what it takes?

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Sustainability manager: green leadership in action

Les Roches

Planning and strategizing Strategic planning is crucial in the role of a sustainability manager, laying the groundwork for effective and impactful eco-friendly initiatives. This de­gree provides essential ­insights and skills that can increase your e­ffectiveness as a sustainability manage­r in hospitality.

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Understanding automation in the hospitality industry

Les Roches

From booking systems to personalized guest services, automation is playing an increasingly vital role in the hospitality industry. What is automation in the hospitality Industry? Types of automation used in the hospitality industry Automation can deliver great efficiency in the hospitality industry.