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What is brand strategy in marketing?

Les Roches

The implementation plan should identify specific tactics, timelines, responsibilities and resources needed to execute the brand strategy effectively. If you’re interested in pursuing a career in brand management, here are steps you can take to get started.

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Aimbridge names Craig S. Smith new CEO

Hotel Business

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand.

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Remington Hotels becomes Remington Hospitality

Hotel Business

As Remington expands into other hospitality verticals, such as wellness resorts, and explores an international expansion, the new branding “better reflects its commitment to its core values of hospitality, integrity and excellence.”

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How to excel as a sales and marketing director

Les Roches

Graduates not only gain insights into guest satisfaction but also develop a strong foundation for curating marketing strategies that truly resonate. However, to ascend the ranks in hospitality sales and marketing, the choice of pursuing an MBA in hospitality management is a great choice.

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Revamp your hotel’s image: expert reputation management

Les Roches

But fear not, there are powerful tools to help you safeguard your hotel’s image, whether you are launching a hotel or already work in brand management and marketing. In this article, we’ll reveal strategies, best practices, and pitfalls to avoid so you can expertly manage your establishment’s standing.

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