Les Roches

MARCH 6, 2024

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

Marketing 52

Marketing Communication Brand Management Information 52

Hotel Business

FEBRUARY 27, 2024

Having begun his hospitality career in hotel operations, Smith became a GM before being tapped for top executive spots in several international markets, culminating with his rise to helm Marriott’s entire international business prior to his retirement from the brand. and broaden the company’s global footprint.

Strategic Planning 59

Strategic Planning Guest Satisfaction Marketing Brand Management 59

Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

Marketing 52

Marketing Strategic Planning Travel and Tourism Guest Satisfaction 52