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What is brand strategy in marketing?

Les Roches

This could include personalized communication, loyalty programs and special offers to incentivize repeat visits Bringing brand strategy and marketing to hospitality is a specialized field where career-seekers can benefit from having an appropriate degree as well as experience.

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Aimbridge names Craig S. Smith new CEO

Hotel Business

Aimbridge Hospitality has revealed that Craig S. Smith will join the global hospitality management company as CEO effective March 18.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.