Book Budgeting Guest Retention Guest Satisfaction 
Hotelogix
OCTOBER 18, 2023
So, how much does it cost to acquire a booking at your hotel? However, it's much more complicated than that, so understanding what GAC is and how to calculate Guest Acquisition Cost (GAC) correctly is crucial. Better Resource Allocation GAC allows your hotel to allocate the marketing budgets more efficiently.
Revenue Hub
MAY 18, 2023
By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This can help hotels attract more guests and compete more effectively with other hotels in the area. Competitive advantage: Cost control can also provide hotels with a competitive advantage.
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