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How to Calculate Hotel Guest Acquisition Cost (GAC)

Hotelogix

OCTOBER 18, 2023

Importance of Calculating GAC (Guest Acquisition Cost) for Your Hotel Calculating GAC (Guest Acquisition Cost) offers your hotel business many insights that contribute to strategic decision-making and improved financial performance.  Loyalty programs are designed not only to retain existing guests but also to attract new ones.

Guest Retention 100
Guest Retention Marketing Pricing Training 100
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10 Effective Cost-Saving Strategies for Hotels

Revenue Hub

MAY 18, 2023

By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers. This can help hotels attract more guests and compete more effectively with other hotels in the area. Competitive advantage: Cost control can also provide hotels with a competitive advantage.

Front Desk Operations 84
Front Desk Operations Cost Reduction Book Training 84
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