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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Born between 1995-2012, they range from seven to 24 years of age. They’re naturally eager adopters of emerging communication platforms. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. And hungry teens love to eat.

Marketing 209
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People online are drinking laundry detergent again

EATER

TikTok’s community guidelines ban videos that promote dangerous practices, including viral challenges. This is what Chem Thug, an account run by a chemistry PhD candidate and their wife, who asked to remain anonymous to avoid harassment, set out to address. Once it’s embedded, the pathways toward misinformation multiply.

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Delivering Dinner in the Dark

EATER

Across the country, delivery app couriers for Caviar, DoorDash, and UberEats face confusion (and the risk of arrest) during citywide curfews James* works as a courier for four different app-based delivery services, but in 2012, he drove a yellow cab in New York City during Hurricane Sandy. Dashers need to maintain a customer rating of 4.2

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Cyber Security in the Hospitality Industry

SiteMinder

In 2013 Yahoo was attacked and three billion user accounts were compromised. In the same year eBay had almost 150 million customer accounts accessed illegally. One way to do this, is for hotels to run a campaign seeking permission to email prospective guests and ask them to opt-in to promotional communications.

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For SNAP Recipients, Grocery Inflation Hits Hard

EATER

percent increase — the largest in decades — in order to account for food inflation. For example, according to a 2012 FRAC report , a market basket for a family of four that year allotted “approximately 0.64 And, with the holiday season in full swing, the $425 she receives each month through SNAP isn’t keeping up.

Pricing 110
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Why Are the World’s Greatest Mangoes Almost Impossible to Buy in the U.S.?

EATER

In a 2012 interview , a businessman named Abid Butt detailed his own doomed attempt, saying he imported almost three tons of mangoes the first season that imports were allowed, only to go so deep into debt that he immediately exited the business. And that’s all within the time frame of a few days before the fruit goes bad.

Marketing 145
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MRM Research Roundup: Mid-June 2021 Edition

Modern Restaurant Management

Preference to drinks, brand choice, path to purchase and bar tender advocacy are changing and CGA has the ability to deliver consumer insights not only at the top line level but also for specific national accounts and demographics – all whom behave very differently.” days in its survey from 2012). days, down from 3.8

Marketing 198