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How to Calculate Hotel Guest Acquisition Cost (GAC)

Hotelogix

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies. 

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A Roadmap to Enhanced Hotel Operations: 10 Strategic Insights

eZee Absolute

Streamlined hotel operations can significantly impact a hotel’s bottom line by enhancing guest retention , attracting positive reviews, and optimizing resource utilization. Without further ado, let’s explore the various segments of hotel operations that must be enhanced to make your property stand out in this competitive market.

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Hospitality training: Courses and programs for hotels

SiteMinder

The program should address the latest trends in guest service, technology, sustainability, and more. Trainees learn how to craft compelling sales pitches, utilise digital marketing tools, and develop strategies to target various market segments.