Is It Worth Independent Hotels Having a Loyalty Program?
Revenue Hub
MAY 5, 2023
NB: This is an article from Net Affinity Data from Expedia Group’s 2023 Traveler Value Index shows that 53% of travellers enrolled in loyalty programs say that it is now more important to stay with providers where they are a member than it was pre-pandemic. 52% of consumers value discounted pricing from their travel loyalty programs.
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