Budgeting Cost Reduction Scheduling Strategic Planning 
Synergy Suite
DECEMBER 5, 2023
For instance, marketing costs can be grouped into variable costs, but only if you actually know how much of that marketing cost actually contributes to bringing a new customer in the door. It represents the portion of each sale that contributes to covering your fixed costs and ultimately, profit.
Les Roches
JANUARY 11, 2024
Sales development representatives (SDRs) research and create new opportunities and schedule meetings, while business development managers (BDMs) focus on closing deals and generating revenue. By offering a range of choices to customers, they can select the package that best aligns with their needs and budget.
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