Budgeting Cost Reduction Marketing Strategic Planning 
Les Roches
JANUARY 11, 2024
When setting sales goals, you need to make sure they align with the overall business objectives, which means considering factors such as sales volume, customer acquisition, profitability and market share. First, it is crucial to have a clear understanding of production and distribution costs.
Synergy Suite
DECEMBER 5, 2023
Fixed costs include things like rent, insurance, and salaries, which remain relatively constant regardless of your sales volume. Variable costs, on the other hand, fluctuate with your sales and include expenses like food and beverage costs ( cost of goods sold, or COGS ), utilities, and marketing expenses.
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