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What is brand strategy in marketing?

Les Roches

Brand differentiation This involves identifying and emphasizing the unique attributes, benefits and qualities that distinguish the brand from competitors in the marketplace. This could include factors such as product features, quality, pricing, customer service, brand values or innovation.

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Boost your revenue: proven hotel sales strategies

Les Roches

Whether it’s confere­nces, seminars, workshops, weddings or the­med parties, organizing eve­nts that align with the ambiance and target audie­nce of your hotel can attract local reside­nts and visitors from out of town. In this look at hotel marketing strategies , we’ve identified key ways to leverage sales.