Les Roches

MARCH 6, 2024

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

Marketing 52

Marketing Communication Brand Management Information 52

Les Roches

JANUARY 15, 2024

Whether it’s confere­nces, seminars, workshops, weddings or the­med parties, organizing eve­nts that align with the ambiance and target audie­nce of your hotel can attract local reside­nts and visitors from out of town. Communication: Hotel sales professionals need to be excellent communicators, verbally and in writing.

Communication 52

Communication Book Reservations Marketing 52

Les Roches

JANUARY 16, 2024

Masters in luxury brand management Travel agencies offer an avenue to improve booking opportunities South_agency / E+ Via Getty Images Forging relationships with travel agencies can be an important part of your tourism marketing strategies. Market researchers analyze trends and consumer behavior to inform strategic decisions.

Travel and Tourism 52

Travel and Tourism Marketing Book Information 52