Revenue Hub

MAY 22, 2023

Complex Calculation : CAC is not just about direct marketing or advertising costs. It also includes indirect costs like the salaries of the marketing and sales teams, the cost of promotions, the cost of running events or campaigns, and the commission paid to travel agents or online booking platforms.

Guest Retention 79

Guest Retention Budgeting Article Marketing 79

eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. It helps you match guests’ expectations. Table of Content What is Hyper-Personalization Marketing & How Does it Work? How Can Hotels Use Hyper-Personalization Marketing?

Marketing 52

Marketing Book Budgeting Information 52

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Content marketing.

Marketing 40

Marketing Blog Book Communication 40

Hotelogix

OCTOBER 18, 2023

So, how much does it cost to acquire a booking at your hotel? However, it's much more complicated than that, so understanding what GAC is and how to calculate Guest Acquisition Cost (GAC) correctly is crucial. GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest.

Guest Retention 100

Guest Retention Marketing Pricing Training 100

eZee Absolute

SEPTEMBER 20, 2022

What Is Guest Journey? Understanding The Different Stages of Hotel Guest Journey. What Is Guest Journey? A guest journey can be defined as a collection of events that starts and goes beyond the physical walls of the hotel. Understanding the Different Stages of Hotel Guest Journey. Budgeting comes third?

Budgeting 96

Budgeting Reservations Book Article 96

Revenue Hub

MAY 18, 2023

Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues. By reducing costs, hotels can offer better rates to guests, enabling them to better position themselves to budget-conscious travellers.

Front Desk Operations 81

Front Desk Operations Cost Reduction Book Training 81