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What is brand strategy in marketing?

Les Roches

A brand is more than just a logo or a product; it’s the essence of what a company stands for and how it is perceived by its audience. Brand strategy is all about shaping these perceptions and building connections with consumers.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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10 of the best companies to work for in hospitality

Les Roches

Finding the top employers in the hospitality industry can increase job satisfaction, provide amazing opportunities and help accelerate your career growth and development. This makes it vital to know which are the most prestigious companies to work for in the hospitality sector. Why is the hospitality industry a great place to work?

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Mastering restaurant branding: secrets to success revealed

Les Roches

One of the key things to understand is branding as it sets you apart, creates an identity, helps you gain loyal customers, and can boost profits. In this article, we’ll explore restaurant branding, uncover its secrets, and discover strategies for exceptional performance. What is restaurant branding?