Remove Brand Management Remove Communication Remove Customer Service Remove Strategic Planning
article thumbnail

What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

article thumbnail

Everything you need to know about a hotel PMS and what it does

SiteMinder

Cloud-based PMS solutions are a superior way to automate and accelerate all the important processes at your hotel including; Taking and confirming bookings, Managing reservations, Generating bills and reports, Check-in/out, Room transfers, Checking/editing availability, Guest communication. Manage your distribution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to excel as a sales and marketing director

Les Roches

They also research strategies and analyze the success of previous sales and marketing programs to make new strategic plans. Sales and marketing can be great career choices if you like working in a fast-paced and exciting field where you can be creative and use your excellent communication skills.

article thumbnail

Ghost Lemonade, Robotic Barista and Flippy for Sale

Modern Restaurant Management

Staff are able to shift to front of the house roles where needs have increased for customer service-oriented activities like heavier and regular cleaning regimes, delivery and takeout order fulfillment, and outdoor ordering and hosting. Link technology enabling the iPad to communicate wirelessly to the BOHA! The new BOHA!

Marketing 155