article thumbnail

MRM Research Roundup: Coronavirus Stats and More

Modern Restaurant Management

From a restaurant’s own app or website, to third party food delivery services, QSRs are now having to account for orders within and beyond their four walls. ” Location Data and QSR Marketing. However, by 2021, nearly 50 million people will be using food delivery apps.

Marketing 122
article thumbnail

MRM Research Roundup: Halloween-2019 Edition

Modern Restaurant Management

"Just offering ‘Order for Pickup’ or ‘Delivery’ is not as simple as adding a feature on your website or app and marketing the service," said Jaron Waldman, Rakuten Ready Co-Founder and CEO. "It can boost a listing’s conversion rate by 25 percent,” said Norman Rohr, SVP of Marketing at Uberall.

Download 138
article thumbnail

MRM Research Roundup: End-of-January 2020 Super Bowl Edition

Modern Restaurant Management

According to a report from Sift: 62 percent are concerned that their interactions with QSRs will lead to some type of fraud, whether it’s stolen payment information, account takeover, hijacked loyalty rewards points, or fake reviews. 49 percent are most concerned about their credit card data being stolen. LOS ANGELES.

Events 192