Could Surge Pricing Actually Make Fast Food Better?
EATER
FEBRUARY 27, 2024
Getty Images Probably not, but Wendy’s thinks so Have you ever been eating a cheeseburger and fries, procured from a drive-thru, and wondered “Wow, I wish I could pay even more for this incredibly mediocre lunch?” Fast food chain Wendy’s has announced plans to test “dynamic pricing” at its locations across the country, beginning in 2025.
Let's personalize your content