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How to excel as a sales and marketing director

Les Roches

The role of a sales and marketing director A sales and marketing director is responsible for deciding the direction of marketing and sales activities for a hospitality company, whether that’s a single hotel, a chain or a five-star resort. Why is sales and marketing important? It will also boost demand and help generate profits.

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Master marketing for tourism to enter a world of opportunities

Les Roches

Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. Marketing features in almost every hospitality career, including resort management and luxury management.