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What is brand strategy in marketing?

Les Roches

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

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Study to get ahead: how to get a business degree

Les Roches

Get a great business degree Our business degrees can equip you with all the skills and knowledge needed to excel in hospitality management Bachelor degree in hospitality management Applying to business schools A significant step toward advancing your education and career in the dynamic field of business is applying.

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Aimbridge names Craig S. Smith new CEO

Hotel Business

Aimbridge Hospitality has revealed that Craig S. Smith will join the global hospitality management company as CEO effective March 18. Joining Joyce and Murphy on the board is Michael Barnello , managing partner/founder of Badlands Hotel Capital and the former president/CEO of LaSalle Hotel Properties.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.