MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition
Modern Restaurant Management
FEBRUARY 5, 2024
Highlights from this year’s study, which surveyed more than 1,100 consumers in November of 2023, included: Gift Card Spend Returning to Normal – Consumers said that gift card spending is bouncing back, with 69 percent of consumers purchasing the same amount of gift cards or more in 2023 compared to 2022. percent in 2023.
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