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Tech-Driven Hospitality Trends to Expect in 2024 and Beyond

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Gen Z Is Shaking Up Guest Expectations Gen Z, which includes those born between 1996 and 2010, is expected to become the largest consumer group in the US by 2026 , at 82 million. Thankfully, hospitality innovations have been shown to reduce weekly hours for front desk and housekeeping staff by up to 18%.