2018

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The 5Ws Event Marketing Plan (2018 edition): Strategies, Tactics and Trends Framework

BizBash

200+ tips, strategies, templates and tactics to win at event marketing in 2018. Your practical event marketing plan to quickly grow your event and sell more tickets. Why do you need it? Because you create great events. But marketing them is a tough challenge. After pouring your heart and soul into planning an event it can […]. The post The 5Ws Event Marketing Plan (2018 edition): Strategies, Tactics and Trends Framework by Julius Solaris appeared first on [link].

Events 0
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What Restaurateurs Need to Know About Online Reviews

Uncorkd

Online reviews posted by consumers on sites like Yelp, TripAdvisor, Google, and Facebook have changed not only the ways diners search for and discover places to eat, but also how restaurateurs today market to their audience. This underlines the need for executives to keep customers’ needs at the forefront in order to build a community of loyal patrons.

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5 Things You Should Always Remember To Keep In Hotel Room

Omland Hospitality

5 Things You Should Always Remember To Keep In Hotel Room If you have some customers just arriving at your hotel, it will be time to spruce things up. Undoubtedly, you will spend a lot of time ensuring a clean room for their comfortable stay. Still, if you are unable to make your guest happy to get their positive review, there are simply some reasons behind it.

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Jason Nicholson Honored at Visit Pensacola Luncheon

Innisfree

On October 24th, 2018, Jason Nicholson, our Vice President of Operations, was honored as a speaker at the Annual Visit Pensacola Luncheon. Jason, the Chairman of the Visit Pensacola Board, tapped his gavel one last time. The event was wall-to-wall with big names in both hospitality and tourism in the Pensacola area, including many from the Innisfree Hotels camp.

Events 52
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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

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B2B Travel Marketing: Staying Engaged with Your Best Agents

Dialed Labs Hotels

Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts and lodges each year. Of course, it doesn’t stop with hospitality companies. B2B travel sales contribute important business to airport transfer operators.

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Top 100 Innovation Articles of 2017

BizBash

Building upon the success of Braden Kelley's Blogging Innovation, we launched Innovation Excellence on August 1, 2011 and so 2017 was our sixth full year of operations. To celebrate we've pulled together the Top 100 Innovation Articles of 2017 from our archive of nearly 7,000 innovation-related articles from more than 400 contributing authors. Click the link if you missed.

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The Top 500 People in Events

BizBash

Meet the Top 500 people in the meeting and event industry in North America. Actually, it’s likely you’ve met many.

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8 Event Practices to Leave Behind in 2018

BizBash

Each year, the event industry sees a number of prominent practices that serve to elevate events—and an equal amount of.

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2019 Catering, Food, and Cocktail Trends You Need to Know

BizBash

According to industry experts and pros, the new year will see a continuation of current trends like sustainability and special.

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Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing. In this guide: Strategies to level up in 4 key areas: data, audiences, content distribution, and loyalty Interactive checklists to help you track your progress throughout the year Tips for leveraging guest data across your entire business What you’ll learn: Level 1 | Beginner: Learn how to collect guest data, build a healthy subscriber list, launch personali

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4 surprise cloud computing trends for 2018

BizBash

First of all, I hate doing yearly predictions. Also, this is the time of year that every PR firm in the country asks me to read the cloud computing predictions of their clients, which are all pretty much wrong and self-serving. So, I’ve put together four cloud predictions for 2018 that you won’t see coming but that should help shape your cloud strategy for the new year. [ Learn all about the cloud at InfoWorld.

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Best of 2018: Caterers Describe the Coolest Dishes They Created This Year

BizBash

Chefs and caterers continued to push the boundaries at events this year, creating interactive (and, of course, Instagram-friendly) cocktails, entrees.

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Top 100 Events in Canada 2018

BizBash

Canada’s 150th birthday celebrations seem like a distant memory, and many events that pulled out all the stops in 2017.

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5 Secrets For Making Your Guest Comfortable In Hotel Bedding

Omland Hospitality

5 Secrets For Making Your Guest Comfortable In Hotel Bedding If you are thinking that people accommodate in your room only to sleep then you are wrong. Actually, they rely on you to get as much comfort as they feel at their home. Only sleeping is not enough, it should be comfortable and peaceful so that your hotel visitors can give a positive review of your hospitality services.

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Unlock Restaurant Success: Mastering 7 Vital Employment Laws

As a restaurant leader, your plate is full with responsibilities, from staff management to serving up delicious dishes. But amidst the hustle, there's a crucial area you can't afford to overlook – employment laws. In this comprehensive eBook, we'll unveil the seven essential employment laws every restaurant leader must master. We'll break down the intricacies of each law, showing you how it directly impacts your business.

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Terry Branch and Jeremy Skinner: Innisfree’s Newest Directors of Operations

Innisfree

It is with great pleasure and excitement that we are able to announce that Jeremy Skinner and Terry Branch will be joining the corporate team in Gulf Breeze as our newest Directors of Operations. Jeremy, who helped open the Hilton Garden Inn Fort Walton Beach as the General Manager, remarked on the moment he found out about the promotion. “I was excited,” he says.

Blog 52
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Anthony Eman: New GM At Holiday Inn Resort Fort Walton Beach

Innisfree

We are excited to announce that Anthony Eman, assistant manager at the Holiday Inn Resort in Fort Walton Beach, has been awarded the position of general manager at the very same hotel. Eman, who has been with Innisfree Hotels since 2006, admits to some level of surprise. “I never thought I would be a manager,” he says. “Let alone a general manager. When I first started in the business, I was in college trying to be a teacher.

Blog 52
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Innisfree Hotels Marks Major Milestone On Fourth Panama City Beach Property

Innisfree

Gulf Breeze, FL — On September 19, 2018, Innisfree Hotels celebrated the “topping out” of the new Springhill Suites in Panama City Beach, Florida. The Gulf Breeze-based company marks this as its fourth property in the Panama City Beach area, including the brand new Hampton Inn & Suites, which was finished in 2017. “There is a lot of planning, coordination and good old-fashioned blood, sweat and tears that go into building a large project,” says Kevin Warwick, one of Innisfree Hotels’ project

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The Power of Reviews

Omland Hospitality

We all understand the reality that the current digital age requires a great online presence and reviews but still get carried away with so many options available. The digital age is not forgiving and great online reviews are the only way for businesses to stand out. Finding the right way to achieve this is not easy, but it has a great payoff. When it comes to purchases most of us make decisions based on reviews we read about a particular product, service, travel destination, or a.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Need For Decorative Bedding

Omland Hospitality

There are so many white articles in a hotel guest room and that is why there is a need for color. Back in the day, those colorful bedspreads served their purpose for many years. Bedspreads were economical, durable, and easy to maintain but modern bedding has taken its place. This means overall cleaner bedding and an updated look. The current style of bedding has no limits, you can now fulfill any want on your decorative wish list, whether it’s a color, personalized embroidery, or a complet.

Article 52
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Bed Bugs Don't Discriminate

Omland Hospitality

As a persistent threat in the hospitality industry, bed bugs have made the use of bed bug mattress protectors an essential practice for hotels of all calibers. Regardless of a property's diligence in housekeeping, leaving mattresses and box springs unprotected renders it vulnerable to bed bug infestations. Selecting the right encasement is crucial for comprehensive bed bug defense.

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Bed Bugs Don't Discriminate

Omland Hospitality

The mere mention of bed bugs freaks people out and with good reason. Over 10 years ago the use of bed bug mattress protectors has gone from uncommon to a basic necessity among hotels. Bed bugs don’t discriminate and they are as likely to infest a hostel as they are to infest a high-end hotel. No matter how diligent a property is with housekeeping and cleaning, if mattresses and boxsprings are left unprotected you are leaving yourself vulnerable to the threat of bedbugs.

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Uniblock Blackout Drapery

Omland Hospitality

Most guests need a totally dark room in order to get a good night’s rest. Complete darkness requires a quality blackout drapery fabric that can handle sunlight or city lights without compromising style or being too difficult to maintain. Figuring out the right size and type of draperies is a continuous struggle among accommodation providers when you factor in style, appearance, or appropriate hardware.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Choosing The Right Foundation For Your Guestroom Beds

Omland Hospitality

All hoteliers know that the items we provide to our guests are for their comfort. You as an accommodation provider want them to have a comfortable stay. But it is a bitter fact that many items used by guests often get abused. Therefore, we always aim to choose items that are strong, sturdy, and functional, while also looking good. One essential item in the room is the bed base or bed frame.

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Mattress Sizes & Mattress Protection

Omland Hospitality

Figuring out mattress sizing can be a confusing task but we’re here with a quick guide to help simplify it and review the types of mattress protection that are available on the market. Currently, most hotels have Double (referred to in the US as “Full”), Queen, or King size mattresses. The simplest way to remember the basic measurements: Twin & Double are both 75 inches long Queen & King are both 80 inches long We won’t go into specialty sizes, but since many properties have Double X.

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Mattress Sizes & Mattress Protection

Omland Hospitality

Figuring out mattress sizing can be a confusing task but we’re here with a quick guide to help simplify it and review the types of mattress protection that are available on the market. Currently, most hotels have Double (referred to in the US as “Full”), Queen, or King size mattresses. The simplest way to remember the basic measurements: Twin & Double are both 75 inches long Queen & King are both 80 inches long We won’t go into specialty sizes, but since many properties have Double X.

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Improving Customer Retention with the RFM Model

Dialed Labs Hotels

Returning guests are key for boutique hotels globally. Consequently, customer retention in the hotel industry is a topic of conversation that we come back to again and again when talking to hotel marketers around the world. The benefits are clear: Develop a loyal, profitable customer base. Reduce guest acquisition costs. Create a strong network of promoters.

Book 52
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Utilizing Technology: Improve Customer Experience and Increase Points of Profit in Your Restaurant Business

Speaker: Hillary Holmes - SpotOn Operator in Residence; Troy Hooper - CEO, Kiwi Restaurant Partners; Jason Berkowitz - Founder and CEO of ARROW UP Training

Running a restaurant is hard work, so it can be discouraging when you see how little of that work shows up in your bottom line. The most efficient way to improve your restaurant's profit margins is to implement flexible technology. Hard work can’t cut the fees from third-party delivery apps or get orders in and out of the kitchen faster, but technology can!