Hospitality Industry News and Reports
SiteMinder
FEBRUARY 25, 2024
This drives many travellers to the big name OTAs – 23% of Millennials choose OTAs based on ease-of-use over price, user-friendliness and security. And a final word on the subject of safety and security: 67% of travellers rate safety as the number one factor in choosing a destination, while 60% are price driven.
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