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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

MAY 17, 2024

Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. As a first touch, a hotel’s marketing team must design a website that attracts and maintains a guest’s attention. Personalization is critical.

Marketing 104
Marketing Travel and Tourism Book Communication 104
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Maximizing Return on Experience (ROE) Through Data-Driven Marketing

Revenue Hub

JUNE 27, 2023

Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations. As a first touch, a hotel’s marketing team must design a website that attracts and maintains a guest’s attention. Personalization is critical.

Marketing 97
Marketing Book Travel and Tourism Communication 97
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