March, 2024

Remove guest-satisfaction-marketing
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Sensory Branding: 5 Ways the Approach Can Deliver Impactful Guest Experiences

Lodging Magazine

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Scent marketing. Offer guests scented amenities like soaps, shampoos, and candles. Here’s how.

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How to Tailor Hotel Proposals to Specific Market Segments

Revenue Hub

Understanding market segmentation is crucial in the hotel industry for successful sales. It goes beyond categorizing guests; it’s about grasping their unique preferences and behaviors. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

Marketing 101
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Does an Experienced Hotelier Really Need Analytics?

Revenue Hub

This post emphasizes the significance of utilizing insights from three analytical categories — destination, guest, and operational — to transform the guest experience and enhance operational efficiency, substantially improving financial performance. Is it essential?

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Why a Customer Service Strategy Is Important in a Restaurant

Modern Restaurant Management

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Make the Experience Personal Connecting emotionally with guests is key to increasing a restaurant’s long-term profitability.

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Unlocking Hotel Revenue Potential: The Power of Data Analytics

Revenue Hub

In the contemporary landscape of hospitality industry, data-driven decision-making has emerged as a pivotal tool for maximising profitability and elevating guest satisfaction in hotels. COMPETITIVE BENCHMARKING: Analysing competitor pricing, market demand, and trends is imperative for hotels to stay ahead in the game.

Pricing 95
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Broadening Scope: Why Hotels Must Rethink Revenue Management

Revenue Hub

Much of their day-to-day activities involve meticulously monitoring and adjusting room rates to stay competitive and responsive to market dynamics. The absence of a holistic view means that efforts are not necessarily aligned with the overall goal of maximizing revenue per guest.

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Trending Social Media Post Ideas for Hotels in 2024

STAAH

In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. Showcase staff members going extra mile to ensure guest satisfaction and top-notch hospitality. Provide insider tips and recommendations for exploring the local area.