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Fri.May 03, 2024

special-events-marketing

Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

MAY 3, 2024

As we waited for the promised wave of demand to arrive, we realized we had misjudged the market’s profile. Firstly, our city is a drive-in market; guests don’t stay for three nights for special events. With a special holiday discount in place, we achieved over 90% occupancy during my first two years there.

Marketing

Marketing Pricing Special Events Book

More Mocktails on the Menu

Modern Restaurant Management

MAY 3, 2024

In fact, the market for non-alcoholic alternatives has seen consistent double-digit growth over the last five years and exceeded half a billion dollars in 2023, according to NielsenIQ. Keeping health and wellness top of mind, consumers are increasingly choosing mocktails and other non-alcoholic drinks at restaurants and at home.

Special Events

Special Events Information Events Marketing

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