Tue.Apr 23, 2024

Remove brand-management-strategic-planning
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Red Roof Names Zack Garib As President; Fouad Malouf to Newly Created Position Of COO

Lodging Magazine

Gharib brings more than two decades of senior management experience in franchising, operations and brand management with companies such as Marriott, Vacasa, LaQuinta by Wyndham and Highgate Homes.

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Will Loughran appointed Concord Hospitality COO

Hotel Business

Concord Hospitality , a hotel management and development company currently operating more than 140 hotels across North America, has named Will Loughran as its new COO. He reports to Mark Laport, the company’s president/CEO, and succeeds Nick Kellock , who will retire in May after more than 15 years with the firm.

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Evolving Past ROAS as the Primary Marketing KPI

Revenue Hub

Lifetime Value – total revenue a hotel can reasonably expect from a single guest throughout their relationship with the brand. Revenue Marketing vs. Marketing Verbiage One insight that was clear is the necessity for marketing and revenue management to speak a similar language. How do you educate on the entire customer journey?