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White Paper
Craft Drinks Taking Center Stage in Gen Z’s Dining Experiences
Drinks have acquired a newfound place and significance that plays into the very identity of Gen Z, who, born after 1997, comprise the largest generation in the world with a disposable income of $360 billion. Restaurants and food brands have taken note of this by offering a more diverse beverage menu.
This research-based report provides in-depth understanding of the Gen Z market and their dining decisions.
- Understand key drivers behind Gen Z dining decisions
- Learn what Gen Zers seek most from dining experiences
- Uncover key values that are reflected in Gen Z's palate and buying choices
- Get a taste of the options and influences that are given most weight by Gen Z when selecting a beverage
- Discover how speciality craft beverages are paving the way for soft drinks to reach Gen Z's adventurous and exploratory palate
ABOUT THE SPONSOR
Botrista provides automated beverage solutions to foodservice operators. Operators can increase ticket size and beverage attachment by serving non-alcoholic craft beverages. The trendy innovative beverages include boba teas, smoothies, iced coffee, flavored lemonades, energy drinks, and more.
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