U.S. Travel & Tourism sector exceeding previous records

The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) revealed that the U.S. Travel & Tourism sector has contributed more to the U.S. economy than any previous year on record, despite the slower return of international visitor spend.

According to the global tourism body’s latest research, in 2023 the Travel & Tourism sector’s GDP contribution grew by 7% to reach a total of $2.36 trillion, exceeding the previous record by $100 billion.

Sector jobs rose by 656,000 to reach 18 million across the country, breaking the previous record of 17.4 million.

Domestic visitors spent $1.37 trillion last year, up more than 9% from the previous peak in 2019, however, international visitor spending was still more than a quarter behind the same 2019 peak at $156.1 billion.

The U.S. has long enjoyed the status of a top tourist destination in the world, a testament to years of strategic government investment and support, according to the WTTC. The increased investment served as a catalyst for economic recovery. But it is vital the U.S. government continues to look at forward-looking policies and investment to further drive international travel spend, according to WTTC.

“The U.S. is breaking all records in travel & tourism employing 18 million people and boosting the U.S. economy by almost $2.4 trillion,” said Julia Simpson, president/CEO, WTTC. “The U.S. government has supported travel & tourism, but international visitor spend is still below 2019 numbers. A focus on visa processing, queues at borders and staffing would give the sector a vital lift in advance of the FIFA World Cup and the Olympics.”

The job sector has now surpassed pre-pandemic levels, with travel & tourism jobs accounting for an 11.2% share of the job market with a total of 18MN jobs.

Simpson added, “The travel & tourism sector not only significantly contributes to the generation of jobs but gives opportunities to young people and women of all skill levels.”

The global tourism body is forecasting that the sector will grow its GDP contribution to more than $2.5 trillion in 2024, 9% of the U.S. economy and is projected to employ 18.8 million people across the country, with one in nine Americans working in the sector.

Domestic visitor spending is anticipated to continue growing, to reach $1.43 trillion, beating the 2019 record by almost 14%, however, international visitor spending is forecast to still be behind 2019 levels.

WTTC is projecting international visitor spending to remain more than $20 billion behind its previous peak.