Club Quarters names Joseph Turano COO

Club Quarters Hotels, a hotel brand and management company, has appointed Joseph Turano as COO. Two others have joined the executive team: Shawn Usami as VP, revenue management, and Kendall Viola as VP, marketing.

“We could not be more excited to welcome such an exceptional leadership team to our company as we continue to grow the brand on a global scale,” said John Paul Nichols, president/CEO, Club Quarters Hotels.

Turano has more than 25 years of management experience. In his new role, he will oversee all operations, including hotel and club management; food and beverage; marketing; and revenue management. Most recently, he served as VP, Freehand Generator Hotels, where he oversaw all U.S. assets and developed their first third-party management agreement for the Paramount Hotel. Turano has also held several senior leadership roles at major hotel brands, including Hilton, Starwood Hotels & Resorts, Hyatt Hotels Corporation and Yotel.

Usami has nearly 15 years of experience working in revenue management and distribution. In his new role, he will lead the deployment and execution of revenue and distribution strategies. Most recently, he served as VP, revenue and distribution at EOS Hospitality, where he oversaw the revenue management discipline and supported the growth of the portfolio to more than 50 properties. Usami has also held several leadership roles in various organizations ranging from urban, branded properties to ultra-luxury resorts.

Viola has more than 15 years of industry experience. In her new role, she will oversee all aspects of marketing including brand management, digital marketing, customer acquisition and market research. Prior to joining Club Quarters Hotels, she served as the director of marketing and public relations for Virgin Hotels New York City, where she led and executed all pre- and post-opening public relations and marketing initiatives. Viola has also held several executive roles at luxury hotel groups including the Hollywood Roosevelt, Dream Hotel Group, InterContinental Hotels and the Ritz-Carlton Hotel Company.