Peachtree Hospitality Management (PHM) has appointed Caroline Royster as VP, business development, responsible for growing its third-party management partnerships by leveraging industry relationships and identifying new management opportunities. She reports to Patrick Short, PHM’s president.
“We’re pleased that Caroline is joining our team with a focus on expanding our already significant third-party management services business,” said Short. “With a proven hospitality track record, Caroline brings a wealth of expertise and strategic vision to Peachtree. We look forward to the exciting opportunities and achievements that lie ahead under her guidance.”
Royster is a 15-year lodging industry veteran with a wide range of consulting, acquisition and development experience. She most recently served as VP at R.M. Woodworth & Associates. Before that, she was head of business development for Legacy Ventures, a hospitality developer, owner and operator, responsible for identifying, underwriting and analyzing acquisition, ground-up development and third-party management opportunities. Royster has also held leadership positions with PKF Consulting USA/CBRE Hotels, TPG Hotels & Resorts and Goldman Sachs & Co.
PHM, a division of Peachtree Group, operates premium-branded, limited-, select- and compact full-service hotels primarily in the upper-midscale and upscale segments. Today, the company manages 94 hotels across 28 brands with 11,492 rooms in 22 states.
