Tech entrepreneur Tristan Schukraft has launched Tryst Hotels, a luxury brand catering to the LGBTQ+ community.
The brand’s flagship hotel, The Tryst Puerto Vallarta, will be located in the city’s Zona Romántica and is expected to open this spring. The 55-room property will feature a rooftop pool and bar and a Mexican restaurant.
“Tryst Hotels are not merely luxury destinations; they are a celebration of gay culture, where every guest is embraced,” said Schukraft. “Our mission is to create spaces where luxury and identity flourish without compromise.”
He added, “Even in resorts claiming to be inclusive, my boyfriends and I will still get side-eye from guests from our swimsuits at the pool. These are a true five-star properties that provide all the luxurious amenities, discretion and services gay-men want in the world’s top LGBTQ+ travel destinations.”
Last year, Schukraft acquired a beachfront hotel which he rebranded as The Tryst Hotel and Beach Club. Later this year, a multimillion-dollar renovation will transform that property into a five-star beachfront resort. Once the renovations are complete in 2025, the property will feature 33 rooms with expanded balconies and terrace suites; a beach club with an infinity pool; a beachfront restaurant and bar; and an additional rooftop bar offering views of Condado. According to the brand, the property was formally known as the Atlantic Beach Hotel and played a pivotal role in establishing the gay beach in San Juan, which is directly in front of the Tryst Hotel and Beach Club in San Juan.
A third luxury resort is expected to be announced later this year.
The Tryst Hotels are part of Schukraft’s vision for a global portfolio of gay businesses. He founded MISTR, which provides free online PrEP (pre-exposure prophylaxis medicine taken to prevent getting HIV) across the U.S. to more than 275,000 patients. This fall, Tristan will reopen a newly renovated Circo, a well-known LGBTQ+ nightlife venue in San Juan, close to The Tryst San Juan. He has also entered into an agreement to purchase The Abbey Food & Bar and The Chapel, a gay nightlife venue, in West Hollywood.