Beverly Wilshire adds holograms

Beverly Wilshire, A Four Seasons Hotel is elevating the next generation of travel by incorporating hologram technology into the hotel’s penthouse and presidential suites. The property is the first in the industry to incorporate such technology into the guestroom to provide anticipatory customer service.

The M is a portable, tabletop holographic communications device from Los Angeles-based Proto, the world’s first and only holographic communications platform. The device allows for the hotel’s guest experience team to live beam directly into the room.

“We are elated to provide our guests with yet another way to communicate with us,” said Serge Sturbois, director, guest experience, Beverly Wilshire, A Four Seasons Hotel. “Based on the guest preference, we can communicate in person, through the Four Seasons Chat, text, a call and now by beaming via hologram into their room. Whether guests want to connect from the comfort of the Penthouse’s state-of-the-art media room, while enjoying breakfast in the Beverly Presidential’s dining room, or relaxing in the Wilshire Presidential’s spacious living room, the Proto device is sized to fit the guest’s lifestyle.”

Guests will designate a time in which a guest experience team member will live beam into the room. From there, both the Beverly Wilshire staff and guest will be able to see each other and communicate in real time to review the day’s itinerary, capabilities within the suite and more. Proto Hologram communication is in use by Fortune 500 companies, top universities and Hollywood studios already—and has been shown to increase the quality of conversation significantly over flat screen video solutions, the company reports.

Known as a Beverly Hills hotel with a robust history, Beverly Wilshire has never strayed away from offering new and exciting advancements to its discerning travelers.

“That’s why so many guests stay with us,” said Reed Kandalaft, regional VP/GM. “They know we provide our guests with the latest in technology, experiences and design. Introducing The Proto M is yet another way we continue to pioneer in this ever-evolving landscape!”