Rosewood Hotel Group appoints Ingrid Chen as VP brand strategy
Chen will oversee brand marketing, social media, and partnerships across all regions
Rosewood Hotel Group has announced the appointment of Ingrid Chen to the newly created role of vice president of Brand Strategy and Marketing.
The hotel company said Chen brings a wealth of experience in brand management for renowned luxury brands, making her a “valuable addition to the group’s esteemed team”.
Based out of Rosewood’s headquarters in Hong Kong and reporting directly to Joanna Gunn, chief brand officer, Chen will oversee brand marketing, social media, and partnerships across all regions.
It added this new role will further optimise Rosewood Hotel Group’s global positioning across its brands, making a “significant contribution” to the group’s ambitious growth strategy and vision as it continues its ongoing evolution as a leader in the luxury lifestyle space.
With an “extensive background” of nearly 20 years in global brand development, marketing, and business development, it said Chen is a customer-centric, strategic, and results-driven leader focused on developing teams while delivering optimum solutions that surpass business goals.
She previously held senior leadership positions at Joyce, Saint Laurent, and Ralph Lauren. Before joining Rosewood, Chen served as the Sales and Marketing director at Dyson, where she successfully led brand strategy, equity, and sales management.
