The StandardX, Melbourne, scheduled to open in February 2024

The StandardX Melbourne — Photo by Standard International

The Standard International is about to introduce a new brand: The Standard X. It which embodies a fusion of avant-garde hospitality and the rich tapestry of local culture. This exciting new brand is poised to make its debut in Melbourne, Australia, in February 2024.

The launch of The Standard X marks a return to the roots of The Standard brand, renowned for its role in shaping cultural landscapes and delivering unforgettable experiences in major cities such as New York, Miami, London, and Bangkok.

Nestled in Melbourne's dynamic Fitzroy neighborhood, The Standard X pays homage to the legacy of its predecessor, The Standard Hollywood, while infusing it with a contemporary twist. Twenty-five years ago, The Standard, Hollywood left an indelible mark on the hotel industry by seamlessly blending luxury with the unconventional. It became a vibrant hub for young Hollywood and was celebrated for its distinctive features like "The Box" living art installation and its iconic nightclub.

The spirit of innovation and surprise that defined The Standard Hollywood is embodied in The Standard X, offering guests a raw and energetic atmosphere where they can uncover the unexpected. Key highlights of this venture include minimalist guest rooms, curated cultural programming, and intuitive hospitality.

Notably, the Fitzroy neighborhood is renowned for its historic record stores, punk clubs, and artistic influences, and The Standard X, Melbourne, aims to pay tribute to this creative legacy. Drawing inspiration from the area's artistic movements of the '70s and '80s, the hotel channels the energy of artists like Nick Cave and Rowland S Howard.

The inaugural location boasts 125 rooms and various public spaces meticulously designed by Melbourne's Hecker Guthrie, all infused with the rebellious and free-spirited essence of the neighborhood. Several design elements feature the works of local artists such as Sarah Smalltown and Dane Lovett, proudly showcasing Melbourne's rich talent pool.

Accommodation options range from the cozy "Cozy King" rooms to more spacious choices like the "Suite Spot," all offering essential comforts within a contemporary aesthetic, complemented by unobstructed city views.

The Standard X, Melbourne, will also introduce a trio of distinctive food and beverage concepts. "The Roof," an exclusive rooftop venue, will tantalize taste buds with flavors inspired by Mercado Medellin. "BANG," an all-day Thai concept, promises bold street flavors, and "Box," a retail concept, will offer a selection of essentials and locally sourced products.

For those eager to experience The Standard X, Melbourne, opening rates are set to begin at 259 AUD or $169 USD per night, with plans for expansion into Bangkok, Brooklyn, East Austin, and more in the near future.

Hotel website