Hotels in Spain Are Facing the Best Summer on Record: SiteMinder
New data from SiteMinder, the world’s leading open hotel commerce platform, suggests Spain’s hotel sector could be facing a historic summer of bookings. Hotel booking volumes in Spain are currently 17 percent higher than at the beginning of summer 2019, when the country experienced its biggest year of tourism to date.
SiteMinder’s data, which compares current booking volumes to those in previous years, places Spain as a European favourite, ahead of the likes of France, Germany, Italy and the UK. The trend is partially explained by the grown demand seen among international travellers, who account for 55 percent of all reservations made to Spanish properties this month-to-date, compared to 53.6 percent this same time last year. British, French, German, Italian and Dutch travellers, in that order, are visiting Spain in the highest numbers.
The growth in Spain’s hotel booking volumes has come in spite of rising accommodation prices in the country, which SiteMinder data shows have increased by an average of 12 percent over the past four years.
In the last year, travellers have gone from booking their accommodation an average of 18 days in advance, to 33 days in advance, prompting experts to predict that it will be difficult to find last-minute deals in the coming months as the overall gap between booking and check-in edges longer.
Confidence among travellers is the highest it’s been in years, with the majority booking their travels further in advance to find the best deal. After enduring the challenges of recent years, Spain’s accommodation industry is the most ready it has ever been to accept these reservations. SiteMinder is seeing more businesses adopting technology that allow them to price their rooms strategically, create a great booking experience for travellers, and deliver timely opportunities to upsell those who make a booking. Sara Padrosa, SiteMinder’s regional manager for Spain
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Luke McCabe
Communications Manager
