Small Hotels are Leading the German Market in Price Adaptability: SiteMinder
Berlin, Germany – A new analysis by SiteMinder, the world’s leading open hotel commerce platform, highlights the degree to which small German accommodation providers have increased their room rates over the past four years. While prices for all German accommodation providers rose by seven per cent between 2019 to 2022, prices among those with 20 rooms or less grew 22 per cent in the same period.
In an environment of rising inflationary pressures and continued pent-up demand, the cost of an overnight stay has surged globally in recent years. However, generally, we have seen that smaller properties are leading the hotel industry in raising their pricing to reflect macroeconomic shifts. Clemens Fisch, SiteMinder’s Regional Director of DACH & EMEA
One potential reason for this, according to SiteMinder, is the growing popularity of small accommodation options not only in Germany, but around the world. SiteMinder’s Changing Traveller Report highlights that, in 2022, 48 per cent of German travellers planned to stay in either a bed & breakfast, boutique hotel or vacation rental on their next trip, compared to 44 per cent in 2021. Globally, 42 per cent of travellers planned to book a small accommodation type in 2022, compared to 39 per cent in the year prior.
SiteMinder’s data also displays that the seasonal price gap—the difference between the cheapest and most expensive time of the year—has grown substantially in Germany. In 2019, rooms in September, which is on average the most expensive month, were 25 per cent more expensive than in February, when rooms were cheapest. This compares to 2022, when rooms in September, again the most expensive month, were 61 per cent more expensive than in January, when prices reached their low point.
With not only increasing prices among smaller properties, but also a growing seasonal price gap, it is becoming increasingly important for local accommodation businesses to make informed decisions based on data rather than gut feel,
says Fisch.
For more insights on the German accommodation sector, see SiteMinder’s Hotel Booking Trends report.
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the only software platform that unlocks the full revenue potential of hotels, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 115 million reservations worth over US$45 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Maria Cricchiola
Director of Brand Communications & PR
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