My career has shown me that fear often grabs more attention than optimism, even when optimism has the stronger rationale. Yet dwelling on potential risks, though seemingly insightful, frequently leads to hesitation and missed opportunities. Let's redirect our focus and stride into the new year.

2024 arrives with substantial momentum for the domestic economy generally and the hospitality industry specifically, a stark contrast to last year's lingering recession anxieties. At the macro level, inflation is retreating, and the Federal Reserve's progress presents possibilities for multiple rate cuts later this year. The job market is also rebounding paired with tenacious consumer spending that persists in prioritizing travel. More particular to the hospitality industry, a moderate new supply pipeline combined with persistent revenue growth, upturns in international inbound tourism, and recovering business travel bode well for a sustained recovery.

Let's embrace optimism and make 2024 a year of action, concentrating on recognizing new opportunities, steering risks, and creating a positive and fruitful year.

Here's to a prosperous 2024!