Cross Hotels & Resorts Expands in Indonesia, with Cross Vibe Paasha Atelier Bali Kuta

Paasha Atelier Bali — Photo by Cross Hotels & Resorts

Asia-Pacific's foremost hospitality management group, Cross Hotels & Resorts, renowned for its array of stylish properties spanning boutique retreats to opulent resorts, proudly announces the signing of a momentous double agreement with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah Permai Tbk (BIP Group), to launch the chic Cross Vibe brand in Indonesia.

Set to redefine current hospitality standards, Cross Hotels & Resorts secures its footing in Indonesia with the launch of the vibrant and trendy Cross Vibe brand. The highly anticipated debut of Cross Vibe Paasha Atelier Bali Kuta marks a significant milestone in the company's commitment to delivering unparalleled guest experiences across diverse travel segments.

The 175-key Cross Vibe Paasha Atelier Bali Kuta is an exquisite contemporary hotel located on Jalan Raya Kuta and just a brief 10-minute drive from Bali's Ngurah Rai International Airport. Within walking distance of the iconic Kuta beach, guests can relax on pristine beaches, explore bustling shopping hubs and captivating local attractions by day and then enjoy the vibrant nightlife and an array of dining experiences that define the dynamic essence of Kuta.

Accommodation options at Cross Vibe Paasha Atelier Bali Kuta include Superior, Superior Pool View, Duplex, Junior Suite, Deluxe Pool, and Deluxe Pool Suites with each guest room featuring modern furnishings and the latest amenities. The low-rise property also features an extensive range of facilities such all-day international dining, a stunning tropical swimming pool, a day spa, and a modern gym.

Renowned among experience-seeking travellers for its catchy "Stay Chill Enjoy" tagline, Cross Vibe brings a cool and trendy experience across multiple demographics. With three thriving hotels already operational in the Thai gateway cities of Bangkok, Chiang Mai, and Pattaya, Cross Vibe now expands its portfolio with its latest addition to Kuta, the buzzing beach town in Bali.

Cross Hotels & Resorts continues to be seen as APAC's Hotel Management operator of choice for owners seeking an innovative alternative to the global hospitality chains. Its brands cater to specific segments of the travel market, such as leisure, business, luxury, and lifestyle. The group is at the forefront of hospitality trends and technology, which it leverages for enhanced guest experiences and operational efficiency.

Cross Hotels & Resorts current portfolio includes 28 hotels under six distinct brands - Cross, Cross Vibe, Away, Lumen, Cross Collection and Kaura - across four countries, namely Indonesia, Thailand, Japan, and Vietnam.

Hotel website