Les Roches Expands Electric Car Sharing Program for Sustainable Education
Crans-Montana - Les Roches is proud to announce the extension of its commitment to sustainable mobility with the introduction of an electric car sharing system for students and staff at its Crans-Montana campus. Building upon the successful launch of this initiative at its Marbella campus in May 2022, Les Roches takes another significant step in its environmental journey by bringing electric car sharing to its Swiss campus.
Carlos Díez de la Lastra, CEO of Les Roches, underlines the institution's pioneering role in sustainability, stating, At Les Roches, we are resolute in our dedication to pioneering sustainable education. The expansion of our electric car fleet initiative is a tangible reflection of our commitment to integrating innovation, luxury, and environmental responsibility.
Under the visionary leadership of Carlos Díez de la Lastra, the institution embraces a transformative ethos encapsulated in its rebranding as A bespoke experience to educate tomorrow's leaders in hospitality.
This rebranding highlights the four essential pillars of its unique approach: a community mindset, immersive resort experience, professional excellence, and sustainable practices.
The introduction of the electric car fleet seamlessly aligns with these core pillars. Carlos Díez de la Lastra comments, Our objective is to foster a community mindset that exemplifies our dedication to sustainability. The electric car-sharing initiative exemplifies our commitment to uniting students, faculty, and staff in a shared environmental responsibility.
By introducing a luxury car-sharing scheme exclusively for its community and committing to the use of 100% premium and 100% electric vehicles, the institution is setting a remarkable precedent for sustainability within the education sector.
The campus has selected 6 Tesla Model Y and 4 BMW iX50 for this initiative. Giovanni Odaglia, Dean of Students, explains, We meticulously chose the Tesla Model Y and the BMW iX50. These top-of-the-line electric vehicles offer students an ideal transportation experience while contributing to their reduced carbon footprint.
Les Roches Crans-Montana has partnered with Activacar to implement this car-sharing system. Giovanni Odaglia underscores the significance of this collaboration, which has already proven successful in Marbella: Our partnership with Activacar underscores our commitment to sustainable innovation. Together, we are setting an exemplary standard for sustainable education.
To access the service for the first time, users must register their details through a mobile application, after which the initial hour of hire is complimentary. Once registered, students and staff can access an available car within seconds via the smartphone app, making the smartphone the central hub for this service.
The choice of larger vehicles enables national and international travel, facilitating weekend and holiday trips, thereby enhancing the overall campus experience.
Through these initiatives, the institution reaffirms its commitment to training a new generation of leaders who embody both excellence and environmental responsibility.
About Les Roches
Les Roches is a bespoke experience to educate tomorrow's leaders in hospitality. Founded in 1954 in Switzerland, Les Roches offers undergraduate, graduate degrees and executive programs in Luxury, Hospitality and Tourism Management. Les Roches has campuses across Switzerland, Spain, UAE, and China, as well as a partner campus near New Delhi. Les Roches ranks 4th in the world's higher education institutions for hospitality and leisure management (QS World University Rankings by Subject, 2023).
Part of Sommet Education, worldwide leader in hospitality education, Les Roches is accredited by the New England Commission of Higher Education (NECHE).
For more information, visit Les Roches.
About WE TANGIBLE
WE TANGIBLE is an anti-consultancy specialized in Innovation, Product Development, Entrepreneurship, and the Startup ecosystem. They work with the entire Innovation Ecosystem, promoting an innovative culture within organizations through Open Innovation projects, incubation and acceleration programs for projects, or by bringing basic innovation closer to the company. Their goal is to make innovation a reality within organizations.
Founded by Salva Ferri and Benjamín Lorente, both with extensive and in-depth knowledge of the innovative ecosystem, WE TANGIBLE relies on solid methodologies and talent as the driving force of innovation. From identifying the right challenges for each organization and the necessary talent to carry them out, to validating new concepts with the market.
WE TANGIBLE is involved throughout the entire process to ensure that innovation becomes a reality and remains a replicable model autonomously by the company. To date, they have participated in more than 50 national and international projects and accelerated over 40 Startups to date, in diverse sectors such as industry, tourism, education, and sports. FORD, ECOEMBES, STADLER RAIL, SIMON, AUTOLIV, or entities like LES ROCHES, VALENCIAPORT, ESIC, or UPV are among their clients, among others.
For more information, visit We Tangible
Anouck Weiss
Chief Communication Officer, Sommet Education
Les Roches
