Cendyn doubles down on the future of CRM with strategic acquisition of PUSHTech
Leading hotel tech provider takes transformative step towards a next generation CRM platform that empowers hoteliers to build stronger relationships with their guests whilst driving profitable revenue
Barcelona, Spain – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce its strategic acquisition of PUSHTech, a pioneering force in hotel Customer Relationship Management (CRM) services and marketing automation technology. This milestone solidifies Cendyn’s commitment to investing in the future of CRM by doubling down investment in innovation, customer-centric solutions, and the empowerment of hoteliers to optimize revenue streams through advanced CRM strategies.
PUSHTech is a cloud-based Customer Data Platform (CDP) and CRM platform that offers an integrated solution for the hospitality industry, excelling at marketing automation across channels, guest journey automation, and sales CRM. Built on a modern tech stack, the platform allows you to unify, segment, and take control of your databases to increase direct bookings, improve guest loyalty, and automate the guest journey using email, SMS, WhatsApp, social media and more.
In an era where cultivating guest loyalty presents an ever-increasing challenge, the acquisition of PUSHTech reinforces Cendyn’s dedication to growth and advancement in the CRM landscape. This strategic move exemplifies Cendyn’s commitment to equipping hoteliers with the tools to cultivate enduring relationships with their guests, ultimately driving loyalty and, in turn, profitable revenue streams.
By seamlessly integrating PUSHTech’s next-generation technology into Cendyn’s portfolio, we are poised to elevate the industry’s standard for hoteliers seeking to amplify their sales and marketing CRM capabilities. Our customers are centered around their guests, and our mission is to empower them to refine the guest experience through sophisticated technology and services. This acquisition doubles down on that mission, and we’re thrilled to explore the boundless potential of PUSHTech to bring it to fruition. Jack Blaha, CEO at Cendyn
We are incredibly excited about joining forces with Cendyn. The combination of Cendyn’s CRM heritage and our technology advancements put us in strong stead to drive CRM innovation for our industry. With a combined focus on driving loyalty and profitable revenue for our customers, we’re excited about the opportunity this acquisition offers to our industry. Carlos Moncho, CEO at PUSHTech
The acquisition represents a landmark moment in Cendyn’s journey, marking a transformative step for the industry as Cendyn looks to provide a next generation CRM platform for the industry. Through this acquisition, Cendyn reaffirms its commitment to innovation and its mission to empower hoteliers, revolutionizing the way they connect with guests, foster loyalty, and drive profitability.
About Cendyn
Cendyn is a global hospitality cloud-based technology company that enables hotels to Find, Book, Grow - driving revenue, maximizing profitability, and creating deeper connections with guests through its integrated solutions. Serving hoteliers for nearly 30 years, Cendyn has over 32,000 customers in more than 150 countries including brands Outrigger Hospitality, Hyatt, IHG, Aman Resorts & Hotels, Relais & Châteaux, Banyan Tree Hotels & Resorts, Coraltree Hospitality, and Onyx Hospitality Group - generating more than $20 billion in annual hotel revenue. The company supports its growing customer base with offices across the globe. To find out more, visit cendyn.com.
Michael Bennett
Chief Marketing Officer
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