Alliants, the experts in customer experience, has appointed Amer Latif as Vice President of Sales EMEA.

Amer will be building and strengthening relationships with Alliants’ customers, developing key markets, and leading and supporting the Alliants sales team.

What really excites me about Alliants is that it combines the two things that I’m really passionate about: SaaS and hospitality.

It was “perfect timing” to be joining Alliants in the post-pandemic era when the hotel industry is increasingly recognising the critical role of digital solutions to provide exceptional customer experiences, streamline operations, and increase revenues and profitability.

I missed not working in hospitality so, above all, I am looking forward to re-connecting with such a vibrant and dedicated community of professionals and working closely with them to best understand and exceed their business goals. Amer Latif

Amer has previously been the Head of Business Development with Travelzoo, the internet company that publishes travel deals and has 28m global members; and Vice President of Sales at Sonocent, a provider of innovative study aids for the education market.

Amer added: The training and development of sales teams is something that I have always enjoyed and excelled at and I will be ensuring that we continue to deliver our products and services to our clients in a seamless and highly-attentive fashion.

Alliants has ambitious growth plans, so we are thrilled to welcome Amer to our team as we meet the ever-increasing demand for innovative digital solutions that deliver first-class customer experiences. Tristan Gadsby, CEO of Alliants

About Alliants

Alliants has helped many of the world's most respected brands deliver exceptional customer experiences. Founded in 2009, Alliants has built industry-changing technology solutions, including award winning mobile apps and chat applications that transform the digital guest experience garnering usage by millions of guests around the globe. In 2022, Alliants secured a minority stake investment from Zendesk, Inc. (NYSE: ZEN), the global customer experience software company headquartered in San Francisco. In 2023, Alliants was recognised as a UK Best Workplace in Tech™ , a certification solely based on employee feedback.

www.alliants.com

Tristan Gadsby
CEO