Indie hotels lead the way in RevPAR performance, RoomRaccoon finds
According to RoomRaccoon, independent hotels in the UK saw a 21% increase in RevPAR performance from 2022 to 2023, resulting in an average RevPAR of €81 (£69)
Independent hotels in the UK have outperformed their counterparts in other European destinations in revenue per available room (RevPAR) performance for 2023, according to Room Raccoon’s annual report.
The report analysed hotel performance data from thousands of independent hotels in key European source markets, including the UK, Italy, Spain, Portugal, Germany and the Netherlands.
According to RoomRaccoon, independent hotels in the UK saw a 21% increase in RevPAR performance from 2022 to 2023, resulting in an average RevPAR of €81 (£69). The Netherlands ranked close second with a 17% increase, resulting in an average RevPAR of €78 (£66).
The report also revealed that independent hotels in the UK achieved the highest ADR in 2023 at €150 (£128), rising by 13%. Predictably, the data shows a noteworthy surge during the peak travel months of July and August, with ADR surging to €181 (£154) in the UK.
Explaining the data, Tymen van Dyl, CEO and founder of RoomRaccoon, said: “The increase in RevPAR indicates that independent hotels in the UK are generating better revenue for their spaces, thanks to increased occupancy and Average Daily Rate (ADR).
“Making effective rate decisions should be grounded in real-time data rather than guesswork. To stay competitive, hotels must monitor competitors’ pricing to ensure they provide the best value to customers while maximising revenue. By implementing AI software that can understand supply and demand, hoteliers can have a dynamic pricing strategy that considers fluctuating demand and ensures that they are generating the best possible rates across all sales channels.”
